Crossing the Gender Line-Well With Magazines Anyway
So I have a pretty cool job. I get paid to do what most of you do for free. As a full time blogger and online marketing director, I get to peruse around the Internet looking for stuff that relates to my brand and shuffle through magazines looking for interesting tidbits to use. Now I work for a athletically inclined company so all of the magazines I get are heath oriented.
99% of people keep their magazine choices gender specific. The girls go with the girl mag the boys with the boys. We keep it as separated as high school bathrooms, and it feels almost as naughty to sneak a peek into the covers of the "others". In fact I know many men that feel the secret to understanding woman is peeking at their girlfriends zines when she's not looking. One thing I found surprising was the amount of space devoted to non-health issues in woman's magazines. If you read the guys its pretty straight up. There may be an article of two about grooming, or sex (which we can argue is an athletic activity) but most of the mag is exercise, injury and nutrition.
In the girl magazines there are huge sections devoted to makeup, perfume, fashion, even parenting tips. Now I've been a subscriber to French Vogue since I was 15, and there is no better guilty pleasure than a warm bath, some aromatherapy candles and a good glossy high fash mag. As far as getting the job done for heath magazines, though, I'd love to see less about lip gloss and more about the unique health and exercise concerns of women. I don't want to hear about Posh Spice's new fragrance, I want to read about Venus Williams, Jackie Joyner-Kersee
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